Imagine a customer browsing an online store. They come across two similar products, but one has high-quality, professional images, while the other has blurry, poorly lit photos. Which product do you think they're more likely to purchase?
And whilst we’re on the subject, did you know that 70% of consumers say they're more likely to purchase a product after seeing a high-quality image of it?
In today's competitive online marketplace, capturing the attention of potential customers is more important than ever. One of the most effective ways to do this is through high-quality product photography. While many businesses may attempt to take their own product photos, there are several compelling reasons why hiring a professional photographer can make a significant difference.
Hiring a professional product photographer can greatly improve sales and engagement for businesses by providing high-quality images that enhance brand image, improve online visibility, increase customer confidence, ensure consistency and branding, and save time and resources. With all that being said, let’s get into the 5 reasons below!
It can be a time-consuming and frustrating process
Have you ever spent hours trying to get the perfect shot of your product, only to be disappointed with the results?
Taking high-quality product photos in-house can be a time-consuming and frustrating process, especially for businesses that lack the necessary equipment or expertise. From setting up lighting to editing images, there are many steps involved that can divert attention from other important tasks. When running a business, you need to stay on top of the important day to day jobs, and trying to take product photos with limited resources can take up hours of valuable time!
Hiring a professional product photographer can save businesses valuable time and resources by handling the entire process from start to finish.
2. You might be lacking the Technical Expertise
Have you ever taken a photo that looked great on your camera but appeared blurry or pixelated when enlarged?
Many businesses may not have the technical knowledge or skills required to capture high-quality product images. This can include understanding lighting techniques, composition rules, and using professional camera equipment. Without this expertise, it can be difficult to produce images that effectively showcase products and entice customers. It can also be confusing when uploading images to your website, or social media pages, as all of the social media platforms require different image sizes and aspect ratios.
A professional photographer can provide the necessary technical expertise to ensure that product images are of the highest quality, and solve all of the necessary problems such as image formats, dimensions and social media edits.
3. You’re struggling to maintain consistent quality images
Have you ever seen a product online that looked great in one image but completely different in another?
Inconsistent product photography can damage a brand's reputation and credibility. When customers see images that vary widely in terms of quality, lighting, or composition, it can create confusion and doubt about the product itself. This can lead to lost sales and a negative perception of the brand. Whilst having some phone photos from customers can be a great way to show off your product, a well-captured ‘hero’ image of your product can make a huge difference to your sales.
A professional photographer can ensure consistency in style, lighting, and composition across all product images, helping to create a cohesive and professional brand image.
4. You’re limited on Equipment and Resources
Have you ever tried to take a product photo only to realise you didn't have the right equipment?
Businesses may not have access to the necessary equipment, such as high-quality cameras, lenses, and lighting setups. These tools are essential for capturing professional-looking product images that can effectively showcase products and entice customers. Investing in this equipment can be costly, and it may not be a practical solution for all businesses.
A professional photographer can provide the necessary equipment and resources to ensure that product images are of the highest quality, without the need for businesses to make significant upfront investments.
5. You're struggling to capture the Product's Essence
Have you ever struggled to capture the unique selling points and features of your product in a photo?
It can be challenging to capture the unique selling points and features of a product through photography. This is especially true for products that are complex or have subtle details. A poorly taken photo may not effectively convey the product's value or benefits to potential customers.
A professional photographer can use their creative skills and experience to highlight the product's best attributes and capture its essence in a way that resonates with customers.
In conclusion, there are many compelling reasons why businesses should consider hiring a professional product photographer. Here at Pickering Street Studios, based in Cheshire, we’d love to help you save time and resources and ensure consistency and quality. The benefits of professional photography can significantly improve sales and engagement, and can often outway the cost! By investing in high-quality product images, businesses can create a strong brand identity, attract more customers, and ultimately increase their bottom line.
If you're looking to take your business to the next level, consider hiring a professional product photographer. With their expertise and equipment, they can help you create stunning images that will captivate your audience and drive sales. Get in touch today if you need any help with your product photography!
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